EDDM Postcard Campaign for Seasonal Property Management

EDDM Postcard Campaign for Seasonal Property Management

Custom Postcards Designed for Seasonal Property Management for EDDM

The Rusty Pixel recently completed a fully custom postcard design for Seasonal Property Management, created specifically for an Every Door Direct Mail (EDDM) targeted marketing campaign through USPS. This project was designed from the ground up to help Seasonal Property Management reach the right homeowners in Brevard County with a clean, eye-catching, and professional piece of direct mail.

These postcards were 100% custom designed and included unlimited design revisions, ensuring every detail aligned perfectly with the client’s brand, services, and marketing goals. The campaign targets four residential community routes in Brevard, carefully selected to reach homeowners most likely to need snowbird and “home away” property management services.

Front Design: Clear, Bold, and Service-Focused

The front of the postcard immediately grabs attention with large headline text across the top highlighting their core offering “snowbird and home-away services in Brevard”. Below the headline are three high-quality service photos, each paired with concise text showcasing key offerings such as professional repairs, yard/landscaping services, and storm preparedness.

The Seasonal Property Management logo—also designed by The Rusty Pixel—sits at the bottom left, while the primary contact details are positioned at the bottom right and paired with clean, easy-to-recognize icons for quick readability.

Back Design: Informative and EDDM-Ready

The back of the postcard balances marketing and compliance. On the left side, a short paragraph summarizes the company and its full range of services, followed by a clearly defined primary service area. A scannable QR code directs recipients straight to their website, which was also designed and built by The Rusty Pixel.

The right side features a striking beach sunrise photo, reinforcing the coastal, Brevard-based lifestyle the brand serves. Required EDDM elements, including designated boxes for the stamp and address area, are cleanly integrated into the layout. The logo appears again at the bottom right for strong brand reinforcement.

Print Quality & Style

These postcards are printed at 8” wide by 6.5” high on 14pt cardstock with a high-gloss UV coating, giving them a premium look and feel that stands out in the mailbox. The overall design style is tropical yet professional, using a bright aqua, blue, and white color palette for a fresh, clean appearance that perfectly fits the brand and location.

Done-for-You Direct Mail

This EDDM campaign is completely turnkey. Printing, post office delivery, postage, and all fees are included—we handle everything from start to finish so the client can focus on running their business while their marketing works in the background.

We’re proud of how this project turned out and how effectively it represents Seasonal Property Management’s services and brand. Tell us what you think of this creative design and how it delivers a polished, high-impact message through targeted direct mail.